The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s only professional designations. They are acquired through a combined result of number of years active in the industry, completed courses, industry contributions and other criteria. Individuals with MAS/CAS certification are recognized as industry leaders—those who have attained a superior standard of professionalism, knowledge and experience.

“These individuals are committed to professional success. Earning a professional certification is an avenue being traveled by more and more people in the industry. Making the commitment to pursue an MAS or CAS is a benchmark of the effort individuals are willing to make to ensure their future business success and the overall professionalism of the industry,” says Steve Slagle, CAE, PPAI president and CEO.

The MAS designation requires completion of the CAS certification, additional MAS level courses, industry service and either passing a comprehensive exam, developing a pre-approved workshop or publishing a professional paper or article in a pre-approved publication.

The CAS certification requires individuals to take a series of core classes that offer a broad overview of the industry and their place in it. These courses include an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, Sm@rt Artwork guidelines and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

The course schedule can be structured to emphasize sales and marketing; business management; technology; professional development; or a combination of all areas. The CAS designation will be conferred upon passing a comprehensive examination the equivalent of 75 hours from a structured curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam.

MAS/CAS certification designates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders.

MAS/CAS has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry. First established in 1961 and continually updated in response to changes in the dynamic promotional products industry, this certification is an enduring designation.

The MAS/CAS curriculum was designed with input from industry leaders in order to assist individuals in developing the full spectrum of professional skills and knowledge essential to success in the promotional products field. Educational programs are industry-specific, practical and focused upon personal and business success.