Branded Email
For those of us with eyesight we live in a visual world. Our sense of sight is probably the biggest reason we have for much of what we do yet many of us take it for granted.
When you return from your vacation the first thing people normally ask is, “What did you see?” Can you imagine taking a trip and not going to see the local sights or meeting people? Why take the trip in the first place?
Sight is a vital part of our being in work and play. Sight even makes hearing take a back seat when we go to a concert. If sight wasn’t a priority to hearing we could have just bought the latest CD and listened to the same tunes.
Before the invention of the television people listened to the radio as a form of family entertainment. As they listened they would envision in their mind’s eye the drama being played out over the airwaves.
We think in pictures too. When the word “horse” is read or spoken you think of a picture of a horse. As for myself I “see” a brown mare. What color was your steed?
Many people have a problem remembering other people’s names. However they don’t have a problem recalling peoples’ faces. That’s because we think in pictures.
The Wax Museum
Years ago I was at a friend’s house for a Super Bowl party. I met a man there whose family owned two wax museums, one in San Francisco and the other in Buena Park. I’ve been to wax museums and could never understand why people were so drawn to them so I asked him why that was.
His response made a lot of sense when he explained that many of the foreign tourists that come to the Los Angeles area have a preconceived idea of what to expect based on the American movies they have seen. They also expect to see movie stars and when they don’t they look for other avenues to satisfy that expectation. Thus the wax museum is a popular destination.
Emails
Rather than dull, boring, black on white emails, imagine email with a visual explosion of color and imagery. An email that would display your logo and company colors, your image and your contact info. An email that info would include links to your social media sites and your company web site. That would be a powerful business tool.
That’s exactly what Ace of Sales offers. I tell people that Ace of Sales is the best $20 per month investment in my business because it is. With Ace of Sales my emails “work” for me, they connect me to the people I want to reach. Ace of Sales emails “draw” a picture of what I want to convey.
Talk is cheap and since you’re a visual person you really need to see the possibilities that this tool offers. So here’s my offer. Try Ace of Sales for 30 days FREE. Simply use my promo code PRUSA. You’ll get 30 days to test drive it and I’ll throw in one FREE greeting card and one FREE post card. I suggest you send them to yourself so you can see first-hand what your clients will be getting.
Send me an Ace of Sales email after you’ve signed up for the 30 day FREE test drive and I’ll enter you name in the hat to win a $50 gift card. Entries must be submitted before Christmas Day 2011.
That’s my Christmas gift to you:
- 30 days of Ace of Sales ($20)
- FREE greeting card ($3)
- FREE postcard ($1)
- Chance to win $50 gift card
If Gmail, Yahoo, Hotmail or AOL can top that offer let me know I want in on that deal.
Seeing is Believing
Wednesday I am sending you a “branded email” from my Ace of Sales account. Then on Thursday you’ll get an “email greeting” from my AOS account. Friday you’ll get a holiday “email greeting”.
