I’ve read the book, Social Boom! By Jeffrey Gitomer twice now. That book was written to help the novice get a working knowledge of what’s available for FREE.
Between my Facebook, LinkedIn and Twitter accounts I have connected with potential business. For example, by sending this message to an Executive VP of a local company I sat down with him at a Starbucks over coffee.
“Jeff we have 28 connections in common. We should sit down over a cup of coffee and compare notes.”
I’m Tweeting for business and I’ve learned to deliver value messages and not to deliver dribble about nonsense. Serious business people read Twitter and the tweets you post.
I’ve got my LinkedIn account set up so that when I post a value message on it of less than 140 characters that message also gets Tweeted. I’ve got my Twitter account set so that my tweets are also posted on my Facebook page. One post and three audiences, the more connections, friends and followers you have the more you get recognized as a person of value.
I read a tweet from a person I follow that caught my eye because she stated she was looking for an Executive Director position in Assisted Living. A good portion of my network works in the senior care industry so I tried to remember if there were any openings I had heard of. You see I’m always trying to connect (help) people with resources I’m aware of.
I took a look at her Twitter profile to see what value messages she may have tweeted in the past. What kind of person would I be helping?
There were several deficiencies on her profile. Her picture looked something like the one at the beginning of this story. Remember last week’s story about the sunglasses? Only her first name was on her profile. Her last name was hidden within her Twitter username.
These are the tweets she posted in the last year:
- Put a real photo up!! Get a job or a hobby! You wish you had an inch of what Beth has. Get a life loser
- @AmazingBobP You are a mean and jealous fool with too much time on your hands.
- @SkipDoggy I love your tweets my husband is obsessed.
- I hate pageant parents!! Fake teeth and nail. Feeding kids pixie sticks and calling it pageant crack to keep little babies awake!
- Windy night in LA whacky weather here lately
- My husband really has a handsome face. What a doll!!
- I hate when I have a good hair day the only day of the week I never live the house
- Can’t wait for my play date with Jenny. The kind of friend who asks where do we bury the body after you admit to murder.
- TV is so addicting!!
- Can’t sleep!! Thank God I can listen to Howard Stern on my I-phone
- @Robertsucks You are terrible!
- Kobe steak house
- perez hilton
- LEAVING WORK AND HEADING HOME AFTER A LONG WORK DAY
I don’t know about you but I’m not feeling any value in those messages. What she doesn’t realize is that recruiters are now researching social media to find the best candidate for positions. If this person was applying for a job at your company, would you hire her? I wouldn’t.
The real value with Twitter is not what you tweet but what gets retweeted. When you deliver a value message that people feel compelled to send it on again to their followers you get greater exposure. It’s like WOM (Word of Mouth) advertising.
The last retweeted tweet I posted was: When you are an example of good works credibility is poured upon you.
It’s not who you know but who knows you. What are people telling their friends that you said?