Christmas | Prusa Marketing...

“This One’s For Me!”
by John Prusa

I can remember when I was a kid it was always a thrill to open our mailbox on the street at the end of our driveway. It was even a bigger thrill when you found a card addressed to you. Wow!! What could it be? Well, if it was near your birthday or Valentine’s, Easter, Thanksgiving or Christmas it was most likely a card from a relative. My grandmother Ella was good for $5 every time she sent a card. There was always a sense of anticipation the week before your birthday that you would collect enough cash to buy yourself something fun.

We don’t outgrow those feelings of anticipation and excitement when we get mail, no matter how old we are. It’s the felling you get when you know someone in some distant far away place is thinking about you and you’re thinking about them. Those are good feelings and they conjure up good memories. In order to have good memories some one had to make an effort to connect with you.

You can instill those good feelings and good memories into the people you meet by taking a moment of your day to write them a note. That’s right. In your own handwriting jot down why this person is important to you or how they make you feel when you spend time with them or how you couldn’t have completed your assignment/project without their contribution.

I think it was Dale Carnegie that said when you meet someone imagine they have a sign hanging from their neck that says “Make me feel special.” You may never know how special you’ll make someone feel by taking a moment of your time to express yourself to someone. Go ahead jot it down. Mail it, hand it to them or stick it in their shirt pocket on their way out the door. Reminding people you care about, about how much you care has far more value than any amount of cash. How many people will you make feel special?

12 Networking Tips of Christmas

Most of us “do” our business 8 hours a day give or take a few hours. So when do you “build” your business? During the other 16 hours a day and most likely in the hour of lunch or the hours after work. This is the purpose of networking, to build your business.

Here are my 12 tips to help build your business.

1. Always take your business cards with you (even shopping) as you never know who will be placed in your path. It could be your next biggest customer or your next BFF.

2. Upon entering the magical castle of networking leave your problems and worries outside. People want to meet people that are optimistic and uplifting. When you leave you can go back to your problems and worries.

3. Smile, it’s a prerequisite to being friendly.

4. Shake their hand firmly but not over powering and not like a limp noodle.

5. Imagine that they have a sign around their neck that says, “Make me feel special.”

6. Event selection helps weed out the events where your potential customer may not be. Select events that will attract the people you want to meet.

7. Be there. If you’re talking with someone be an “active” listener. Don’t be looking over their shoulder for someone or off in another direction. Be there.

8. Know your 20-second commercial so that you can say it in your sleep but know it in a conversational voice not like a recorded message.

9. If you feel you made a good connection it’s OK to send them a holiday card that could be a New Year’s card. What a great way to begin the new year! Note: Make sure your picture is in the note so they can put a face to the name.

10. Remember: It’s not who you know but who knows you that matters. Referrals come from people that know you.

11. Set a goal to meet a certain number of people at each event. Than number will vary with the size of the event. Stretch yourself beyond a comfortable number.

12. Always thank the host of the gathering by sending a note in the mail, not an email and not just a verbal thank you. A tangible note card written in blue ink and stamped not by a postage meter. If your hand writing sucks, fix it. Imagine being given $10,000 after you write a legible hand written note. Could your hand writting not suck for $10,000? If $10,000 fixes your hand writing problem you don’t have a hand writing problem, you have a priority problem.

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Building Blocks #5

12 Networking Tips of Christmas

Most of us “do” our business 8 hours a day give or take a few hours. So when do you “build” your business? During the other 16 hours a day and most likely in the hour of lunch or the hours after work. This is the purpose of networking, to build your business.

Here are my 12 tips to help build your business.

1. Always take your business cards with you (even shopping) as you never know who will be placed in your path. It could be your next biggest customer or your next BFF.

2. Upon entering the magical castle of networking leave your problems and worries outside. People want to meet people that are optimistic and uplifting. When you leave you can go back to your problems and worries.

3. Smile, it’s a prerequisite to being friendly.

4. Shake their hand firmly but not over powering and not like a limp noodle.

5. Imagine that they have a sign around their neck that says, “Make me feel special.”

6. Event selection helps weed out the events where your potential customer may not be. Select events that will attract the people you want to meet.

7. Be there. If you’re talking with someone be an “active” listener. Don’t be looking over their shoulder for someone or off in another direction. Be there.

8. Know your 20-second commercial so that you can say it in your sleep but know it in a conversational voice not like a recorded message.

9. If you feel you made a good connection it’s OK to send them a holiday card that could be a New Year’s card. What a great way to begin the new year! Note: Make sure your picture is in the note so they can put a face to the name.

10. Remember: It’s not who you know but who knows you that matters. Referrals come from people that know you.

11. Set a goal to meet a certain number of people at each event. Than number will vary with the size of the event. Stretch yourself beyond a comfortable number.

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Get my site updates

Building Blocks #5

12 Networking Tips of Christmas

Most of us “do” our business 8 hours a day give or take a few hours. So when do you “build” your business? During the other 16 hours a day and most likely in the hour of lunch or the hours after work. This is the purpose of networking, to build your business.

Here are my 12 tips to help build your business.

1. Always take your business cards with you (even shopping) as you never know who will be placed in your path. It could be your next biggest customer or your next BFF.

2. Upon entering the magical castle of networking leave your problems and worries outside. People want to meet people that are optimistic and uplifting. When you leave you can go back to your problems and worries.

3. Smile, it’s a prerequisite to being friendly.

4. Shake their hand firmly but not over powering and not like a limp noodle.

5. Imagine that they have a sign around their neck that says, “Make me feel special.”

6. Event selection helps weed out the events where your potential customer may not be. Select events that will attract the people you want to meet.

7. Be there. If you’re talking with someone be an “active” listener. Don’t be looking over their shoulder for someone or off in another direction. Be there.

8. Know your 20-second commercial so that you can say it in your sleep but know it in a conversational voice not like a recorded message.

9. If you feel you made a good connection it’s OK to send them a holiday card that could be a New Year’s card. What a great way to begin the new year! Note: Make sure your picture is in the note so they can put a face to the name.

10. Remember: It’s not who you know but who knows you that matters. Referrals come from people that know you.

11. Set a goal to meet a certain number of people at each event. Than number will vary with the size of the event. Stretch yourself beyond a comfortable number.

The Promotional Fool

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