The Price is Right #18 of 23

When they try and sell you on your price is too high tell them this.

#18 Our price is too high? We very rarely hear that! What do you mean?

Remember the golden rule of conversation: If you’re asking the question YOU control the conversation. If you’re selling something then it’s your responsibility to direct the buyer to a “yes” and you do that by asking questions. What do you mean? That question is used so that you find out what the real objection to the purchase is. Remember what I said, “Your price is too high.” is a trained response and not the real reason they won’t purchase.  Most of the time they won’t purchase at the stated price because they don’t know the total VALUE of their purchase.  It’s your job to point out all the features and benefits of this purchase.

The Price is Right #17 of 23

What’s the favorite wine of most customers? “Your price is too high.” Use this reply the next time you hear that whine.

#17 Does your company pay you only to buy the cheapest products? Aren’t they really interested in getting the best value for the dollar? Shall we talk about value?

The Price is Right #16 of 23

Is price a major issue for your customers? Use this line on them.

#16    Yes, we are not the cheapest in our field, bot we do over $20,000 a year at these same prices.  We couldn’t do that if our customers weren’t convinced that this is the best buy.  Wouldn’t you like to join the ranks of our happy customers?

If you resort to this answer you ought to have some testimonials either written or in the form of a video to back up what you’re saying.  Testimonials “sell” for you.

The Price is Right #15 of 23

Do your customers complain about high price or just price in general? Try using this line on them.

#15   I might get in trouble for saying this, but I know a way to save you a few bucks.  What if I cut my commission on this transaction to lower the price? Would that close the deal today?

Usually, the only thing a salesman can control is his own commission. By cutting his commission he is literally opening his wallet and handing money to the customer.  This is not what I would recommend.  I work too hard most times to earn that commission and I’m not about to give it up.

The Price IS Right #8 of 23

The Price is RightChances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#8 Our price is high compared to what some other companies in this field charge.     But I believe it’s not high enough for what it does. As a matter of fact we’re expecting a price increase any day. Why not buy now and get our high quality at today’s prices?


Putting prices into the perspective of where they could be suddenly makes your “high” price appear reasonable. Think about this. If you’re like most people when you go to a restaurant and look at the menu you usually glance to the right where the prices are first. Then you look and see what appeals to you and base your decision on what you can afford and what you want.

Have you ever looked at an old menu and looked at the price of items. You’ve probably wondered why you weren’t eating steak and lobster every night back then. In 1965 most entrees at restaurants I still can’t afford to eat in were $3-$5. Which tells me that prices are only going UP. Make sure your customer understands the price includes a superior quality and service she will enjoy for years to come.

The Price IS Right #7 of 23

price is rightChances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#7  It costs only about $1 per day of operation/use. That’s less than a cup of coffee from Starbucks. You can afford that can’t you?

Let’s look at a purchase I made last year.  Most people go into cardiac arrest when I mention that I invested $600 in a pair of custom fitted Santa boots. In my entire life I’ve never spent more than $125 for footwear so this purchase was a bit of a leap for me. Since I wear these boots about 50 visits per year and I plan to be Santa for a long time in just 12 years these boots will have cost me $1 per visit. Believe me my feet thank me every time I wear these boots.

Notice that I said I “invested $600″, I didn’t say I “spent $600″. An investment pays returns and spending money has no return except for the product or service you receive.  Tell your customer that “this purchase is an investment in her future/health/retirement/peace of mind/security/etc.

The Price IS Right #6 of 23

The Price is Right 6Chances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#6  It is high compared to what some companies charge. However, we sell over 800 units a month.  Why do you think that is? Do you think these 800
people would buy from us if they didn’t see the superior quality and the value they receive?

Sometimes you can mention all the features, benefits and qualities of your unit/widget and you’ll get the deer-in-the-headlights look from your prospective buyer.  This could be because you haven’t established buyer confidence, they don’t trust you yet.  So you mention your previous customers, either by name or number (800).  Video testimonies are great for this. You may want to show a letter you received from your customer. This is referred to as a third party endorsement. They are sitting on a fence and they need a nudge in your direction, bring in a third party to give them a nudge for you.

The Price IS Right #5 of 23

The Price is Right 5Chances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

# 5  You know that our quality is the highest you can find, which means that you pay much less over the life of the product. Doesn’t that interest you?

Mention to your prospect a feature of your product/service other than price. Most people are stuck on price like I’ve said before. Use a statement like this to lead them away from the price issue. Many low priced products are poorly made and won’t function correctly for long. So what’s the better value?

The Price IS Right #4 of 23

Chances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#4    If our competitor is much less, what does that tell you? Perhaps they   know how  much their product is worth.

If you offer your product at a fair price and your customer says he can get it for less elsewhere then compare the product. Most times people compare apples with Asian pears. They look very much alike but inside there is a different taste and texture. I’ve had many a customer that told me my price was too high only to discover that I was offering a product of superior quality, something that would last and not breakdown after a short while.


The Price IS Right #3 of 23

Chances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#3 How much did you think it would cost?

Most times people say “Your price is too high” as a knee jerk reaction. It’s the first thing that comes to their mind, they don’t even think about what they are saying, it’s automatic.  Their answer to this question helps you determine how much they are willing to spend. Remember that the one who asks the questions is in control of the conversation. By controlling the conversation you can lead your customer to the sale.