When they try and sell you on your price is too high tell them this.
#18 Our price is too high? We very rarely hear that! What do you mean?
Remember the golden rule of conversation: If you’re asking the question YOU control the conversation. If you’re selling something then it’s your responsibility to direct the buyer to a “yes” and you do that by asking questions. What do you mean? That question is used so that you find out what the real objection to the purchase is. Remember what I said, “Your price is too high.” is a trained response and not the real reason they won’t purchase. Most of the time they won’t purchase at the stated price because they don’t know the total VALUE of their purchase. It’s your job to point out all the features and benefits of this purchase.