Chances are that you are in some sort of sales capacity and if not now then chances are one day you will be.   Every day I will give you proven responses to the tough objection of  “Your price is too high.” I don’t care what you sell,  people have been mislead to believe that the lowest price is what they want.  In most cases they couldn’t be more wrong.  It is your job to lead them to the sale at the price you stated because your commission, your salary, your wage is a percentage of that price and in many cases that price also includes the wages of others.

#6  It is high compared to what some companies charge. However, we sell over 800 units a month.  Why do you think that is? Do you think these 800
people would buy from us if they didn’t see the superior quality and the value they receive?

Sometimes you can mention all the features, benefits and qualities of your unit/widget and you’ll get the deer-in-the-headlights look from your prospective buyer.  This could be because you haven’t established buyer confidence, they don’t trust you yet.  So you mention your previous customers, either by name or number (800).  Video testimonies are great for this. You may want to show a letter you received from your customer. This is referred to as a third party endorsement. They are sitting on a fence and they need a nudge in your direction, bring in a third party to give them a nudge for you.